We love shoe clips because they are deliciously random.
We need shoe clips to make something match something else.
We fancy shoe clips because they remind us of 60s movies stars on daytime TV.
And you can toss them in your handbag for evening. Or tickle the nose of an admirer with one over cocktails...or simply be the only girl in the room with electric fluff shoe ornamentation, and that counts for a lot in a sea of black boots or plain Jane ballet flats.